Are You Ready For The Exhibition?

It is essential to set clear goals before deciding to participate in the exhibition.

According to the company's market strategy and the purpose of exhibiting, the tendency of visiting businessmen, the trend of these industries, and so on, set the exhibition objective.

I. purpose of exhibition

1. Market Research and trends:

Exchange information; grasp products, the development trend of the industry; grasp the response to new products.

2. customer relationship building:

Strengthen the relationship between existing customers; develop new customers, ensure customer lists; accept customer comments.

3. Salesperson:

Negotiate and sign contracts; capture opportunities for export; evaluate possibilities; increase profits; ensure buyers list with purchase possibilities.

4. build brand:

Improve corporate image; brand positioning and re positioning; education through demonstration; develop new markets; establish and enhance awareness.

5. support circulation channels:

Construct cooperative relations; develop and deepen personal contacts; support existing trade relations.

6. strengthening media relations:

Make speeches, publish notes, and establish relations with media spokesmen.

Two. Matters to be considered when setting goals.

Clarity of target market and product

Numerical and specific objectives

Possible investment amount

Possibility of realization

Feedback information (previous exhibition information)

Three. Ensure the list of exhibitions.

Collect exhibitions list through exhibitions, catalogues, trade magazines, Internet, related organizations, KOTRA, trade associations and other related organs.

Four. Collecting exhibition information

The most important thing is to collect specific and accurate information.

Information collection objects: Exhibition promotions, exhibitors, exhibitors, visitors, competitors, etc.

Gathering information:

1. Exhibition: host features, exhibition scale, exhibition features, exhibition period, exhibition fees, booth booking time, incidental activities, services provided by the organizers, etc.

2. visiting customers: the number of visiting customers, the tendency of visiting merchants, the purpose of visiting customers, etc.

3. exhibitors: exhibitors, exhibitors nature, installation level, etc.

Five, from the perspective of criticism and synthesis.

Analysis of the participating and upcoming exhibitions, please remember that with the rapidly changing market environment, the exhibition will also change.

I hope that through these small aspects, you can get the maximum benefit when participating in the exhibition.

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