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National Day Holiday: How Can We Promote Sales?

2010/8/17 16:17:00 134

The National Day holiday is coming.

Businessmen

Naturally, we will not miss this good time to promote sales! For children's clothing business, we need to face the two consumer groups of parents and children.

Then, what programs should be implemented for children's Clothing promotion? How can we promote sales?

National Day holiday promotion plan: how to do children's clothing well

Promotion

First, the purpose of sales promotion: to explain the current market situation and activities.

What is the current situation of the children's clothing joining the brand in the market? What is the purpose of developing this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it new product listing or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.

What needs to be emphasized here is that the differentiation between Chinese children's clothing brands is not so obvious as that of adult clothes. Therefore, before implementing the activities, we must find out the difference between the competitors and the brand, even if it is subtle, and finally strive to make the brand's advantages stand out.

Next is the activity object.

This activity is aimed at all children, parents or children of a specific class in the target market? What is the scope of activities? What are the main goals of promotion? Who are the secondary goals of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to pay attention: although children's consumption will eventually be realized through parental purchase, but the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

The third is the formulation of the theme of activity.

yes

Price reduction

Price discounts? Gifts? Raffle? Coupons?

Service promotion

? demo promotion, consumer credit, or other promotional tools? What promotions and promotions should be chosen, taking into account the goals, conditions and circumstances of the event, and the budget and distribution of promotion costs.

Generally speaking, children's clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

What we should attach importance to is that this part is the core part of the sales promotion program. We should strive to innovate, make the activities with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics.