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Zhou Shaoxiong: The New Pattern Of Garment Industry Is Forming

2010/8/20 18:35:00 80

"In 2010, China's textile and garment industry was under the" two-way attack ".

The new pattern is

It will produce. "

In August 18th, the first Xiamen unnamed auditorium, the face to face celebrities and celebrities, was jointly organized by the seven wolves and the television research center of Peking University.

Seven wolves

Zhou Shaoxiong, chairman of industrial Limited by Share Ltd, said in an interview with reporters.

"At the end of last year, I was with some famous international companies.

Administration

The agencies contacted, they told me that foreign brands were entrusting them with the strategy of entering China.

The next step is to further advance to the two or three tier market in China.

Zhou Shaoxiong said that more and more international luxury brands are targeting the Chinese market.

It is understood that in the world

financial crisis

Under the influence, the sales volume of foreign clothing brands in China has shrunk dramatically, while China's consumer market has been very strong.

"This is also the main reason why some foreign brands have entered China in large numbers.

In addition, the low consumption in the international market has accelerated the speed of the export of some domestic clothing brands from exports to domestic sales, which will bring new competition pressure to the original garment manufacturers which are mainly domestic sales.

According to Zhou Shaoxiong analysis, domestic brands and international brands challenge the original clothing brands, and the competitive environment is becoming increasingly fierce. The brand new year of China's clothing industry begins.

In addition, it is understood that under the influence of monetary policy, exchange rate policy, and the rising prices of production factors such as raw materials, fuel power and labor wages, the garment industry is under great pressure.

Faced with the tremendous pressure of the industry development and the upcoming new development trend, Zhou Shaoxiong said that China's garment industry should not only keep its original leading edge in manufacturing competitiveness, but also make new breakthroughs in brand building, brand internationalization, product design, research and innovation, and these must be implemented in the improvement of the competitiveness of Chinese garment enterprises.

"We can't stay in the role of garment makers."

Zhou Shaoxiong said that as a leading enterprise in China's clothing industry, we must stand at the forefront of the industry and examine the great changes in the industry.