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The Price Advantage Of Clothing Industry Has Changed To "Chicken Ribs" &Nbsp; Human Nature Management Has Become Fashionable.

2010/8/21 17:30:00 77

Although the financial crisis has become the past, but the heat of economic recovery is not as obvious as expected. Business is becoming more and more difficult, but this year's clothing professional exhibition is in the red, showing a prosperous scene; coupled with the "Pearl River Delta labor shortage", "Foxconn 11 jump" and "wage surge" and a series of seemingly sudden and real events, the business environment of enterprises has undergone an essential change.

Therefore, in the face of the new market demand,

Clothing brand

We must be fully committed to the spirit of innovation.

Before the financial crisis, clothing was not only a major part of the fashion industry, but also a typical representative of labor-intensive industries.

Price, quality, speed and the "made in China" label have become common problems between European and American counterparts, industry organizations and governments.

At that time, despite the constant complaints, the intensity of anti-dumping investigations increased, and the entry standards continued to improve, the temptation of cheap and fine goods still could not withstand.

I remember when a colleague who helped a brand in the United States in Dongguan once confidently said, "the ebb tide, the survival of the fittest, for us, there is less noise and more opportunities."

A few days ago, when he met the man again, he heard the opposite statement. He said, "now the order is getting harder and harder, and the domestic market demand is huge. We must learn to walk on two legs."

In this way, clothing

For the domestic market

With the increasing participation of competitors, the market is becoming more and more lively.

The old saying is: "everything in China is lacking, that is, there is no shortage of people; if we do not work hard today, we will try hard to find a job tomorrow."

Now, bosses have discussed the most: "recruiting people is difficult, and recruiting the right people is even more difficult."

It is probably the reason why the so-called "rare things are expensive".

As a result, the headhunting business has gone up, the wages of work have gone up, the requirements of the regulatory departments have been stricter, and the operating costs of enterprises have been rising rapidly, but business is not necessarily better than before.

Price, a synonym which has made Chinese garment enterprises proud, has become a "chicken ribs" in the post crisis era. It is really a shame to eat away.

A sharp contrast to the price advantage has changed from "chicken ribs" to three years ago.

clothing

The enterprise is absolutely a symbol of "luxury". Now, this is obviously a "former Wang Xie Hsien Yan, flying into the common people's home".

Not only that, but a colleague from Shenzhen also admitted that nowadays, their enterprises are not only limited to the basic employment relationship of pay and work, but rather focus on designing career plans for every member of the enterprise, leading employees to grow with enterprises, consciously arranging opportunities and space for their employees to grow, and training talents and talents with a new knowledge, employment and retention mode to ensure the full and strong competitiveness and innovation of enterprises, and continuously inject vitality and motivation for healthy and sustained healthy development of enterprises and brands.

"Along with the continuous deepening of China's reform and opening up, China's market structure, international division of labor and talent structure have also undergone tremendous changes. Now on the price advantage and labor costs, we are being surpassed by countries such as Southeast Asia and India.

Then, how can enterprises keep pace with the times and how to maintain their advantages, innovate and pcend themselves?

In my opinion, enterprises must set up a people-oriented development thought, and take a new humanized, scientific and institutionalized management idea, adopt a reasonable, active and efficient hematopoietic mechanism, and create a "iron and steel the Great Wall" that will never destroy for the sustainable development of enterprises themselves and brands.

Therefore, in the post crisis era, the competition faced by Chinese garment enterprises is from the international side.

brand

The large share of market share has been constantly diluted, and on the other hand, it is the continuous competition brought about by the constantly growing talents, social resources and market resources.

In the face of the new market, garment enterprises must recognize the needs of the market, clear their positioning and concentrate their advantages on the market. Two, we should constantly adjust their effective competitive strategies according to their own development plans. Three, the most important aspect is to develop excellent and clear enterprise organizational structure and hematopoietic system.