Exhibition Needs To Explore Business Opportunities

In recent years, the exhibition industry has been flourishing in some large and medium-sized cities, especially the economically developed coastal areas.

At present, the exhibition industry is now forming and gradually becoming mature. Therefore, it needs the government to give policy support in its birth and growth. However, under the market economy condition, the government should clarify its position and role in the exhibition industry.

Therefore, when the exhibition industry in some places is still in the embryonic stage of the market and capital accumulation stage, the government departments should formulate relevant industrial development policies, actively improve the service function, create a well matched exhibition environment, and enhance the visibility of the city, so as to effectively promote the development of MICE industry in a healthy and orderly way.

We know that the exhibition industry can stimulate the development of tourism, catering, pportation, commerce, logistics and other industries. This pulling effect is in the ratio of 1:5 to 1:9, and it can also enhance the image and popularity of the city. These advantages are comparable to other industries such as logistics, dining, business and so on.

For example, Shenzhen, Shanghai, Guangzhou and other cities in the economically developed regions have developed rapidly in recent years. Because of their industrial development foundation, they have been targeted at the development prospects of the industry, and have carefully nurtured the exhibition. In the past two years, various large-scale exhibitions have been continuously carried out, achieving a win-win situation in terms of economic and social benefits.

The key to the success of the exhibition economy in Shenzhen, Guangzhou and Shanghai is to locate it in the service industry, strive to excavate the business opportunities behind the exhibition, and adhere to the road of marketization in the development of related industries, thus promoting the improvement of the service function matching with the exhibition industry.

It can be seen that in the development of MICE industry, only with emphasis on the matching and improvement of service functions will there be greater development, so that the level of internationalization, specialization and competitiveness can be improved.

At present, the exhibition industry in some cities in mainland China is starting or has begun. This kind of service function is far from being fully reflected. Many exhibition organizers pursue economic benefits unilaterally, but ignore the service function of the exhibition.

Since the exhibition industry is a service industry, it should provide quality services to customers, such as tourism, catering and other service industries. However, the customers of exhibition industry are exhibitors, buyers, visitors, and these customers can participate in exhibitions and visits. They are also inseparable from the services provided by the exhibition. These services can best promote the formation of the scale of the exhibition industry and enhance the brand. Through the dissemination of customers and the promotion of various channels, they will create lasting charm for the exhibition economy.

The service function of the exhibition industry runs through all stages of the exhibition before, during and after the exhibition. It includes supporting services in related industries such as information, catering, warehousing, pportation and parking places. It also includes essential services such as cleanliness, security, exhibition pportation, booth construction, advertising location, advertising design and production.

Besides, the service function of exhibition industry should also focus on improving personalized and humanized services to meet the needs of individual customers, so as to embody "people oriented" business consciousness.

If the layout of the exhibition is completely divided into categories of exhibits, it will provide convenience for visitors and exhibitors. In order for visitors to see the choice and purchase objectives, the exhibition should also print a guide for different languages to provide free visitors to the exhibition. At the same time, the exhibition center should also offer a dining center, a rest place and a convenient channel.

Although the exhibition provides service function, it has increased investment in facilities, and excellent service environment can offer high quality and high price. Even if the cost of exhibitors is higher, it is believed that exhibitors and purchasers will not have any complaints because they enjoy good service at the exhibition, and good service environment will impress them.

At present, some places have not fully and systematically involved in the development of the exhibition industry. They only focus on mice, ignoring the service function of the exhibition in the absence of sufficient strength and insufficient understanding of the exhibition industry.