What Should An Agent Consider Before Joining A Brand?

< p > strong > 1, brand < a href= "//www.sjfzxm.com/news/index_c.asp" > market positioning < /a > /strong > /p >

< p > before you decide to join the brand, the answer to the following questions must be very clear in your mind: do you want to join men's wear, women's wear or children's clothing brand? What's the price range of the local products you can accept? What brand preferences do you want to join, or what preferences do local consumers have in clothing purchase? How much money do you plan to invest? < /p >

< p > < strong > 2, and the popularity of the product is less than /strong > /p >

< p > this can be divided into several aspects.

First, what is the popularity of the brand in all parts of the country? What is its status in the consumer's mind? You can get the previous < a href= "//www.sjfzxm.com/news/index_c.asp" > sales data < /a > directly from Brand Company, and you can also see from the side that sales situation is understood by the shopping malls and the agents that run the brand.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product?

Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

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< p > strong > 3, reasonable < a href= "//www.sjfzxm.com/news/index_c.asp" > profit space < /a > /strong > /p >

Can p give you enough profit margin? Just look at the surface discount and exchange rate is far from enough.

Let's make a rough calculation for you.

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< p > the input you need is probably: < /p >

< p > store rentals (which may be paid for three months or even half a year at a time) < /p >

< p > store decoration cost (one-time investment) < /p >

< p > goods capital (such as 45% discount, then the retail value of 100 thousand yuan of goods, you need to pay 45 thousand) < /p >

< p > personnel wages < /p >

< p > monthly store daily expenses (water and electricity charges, etc.) < /p >

< p > < strong > expected revenue: < /strong > /p >

< p > according to the sales volume of the shops and the sales situation of the surrounding brands, we estimate the number of sales per day, and do the best two plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

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< p > next, we will reduce the estimated revenue and investment. What kind of space will your profit margin be estimated? What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

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< p > < strong > 4, the company's development status < /strong > < /p >

< p > if the conditions are limited, at least we should know the following basic conditions of the company: how many years have we developed the first franchise? How many stores are there? How many stores are there? How many stores are there? How many stores do you plan to expand? How good is the company's credit standing? How many brands are there? Besides the headquarters, does the company have branches or offices in other parts of the country? Does the company have its own production base? Do you have enough sales personnel? "/p >

< p > < strong > 5, training and service support < /strong > /p >

The last point, P, is also the most important point.

From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

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< p >, so before signing the contract, you have to ask how much training and service support the company can give you.

This is very important.

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