Guangzhou Clothing Wholesale Market Busy Pformation Policy Helps Fast Success
In February this year, under the background of building an international business center in Guangzhou, the implementation of the Guangzhou Municipal People's Government on promoting the pformation and upgrading of the specialized wholesale market put forward that by 2016, 60 wholesale markets in the city will be pformed and upgraded to form a modern wholesale market system with a reasonable spatial layout, a substantial increase in the level of internationalization and modernization.
Six months later, the pformation and upgrading of specialized wholesale markets in Guangzhou's central cities are in an orderly manner. Reporters recently visited thirteen lines, Liuhua business circle and so on.
Clothing market
。
Great changes are brewing, and market managers still have confidence in the prospects, but many businesses still rely on the "three now" business model that is impeding the pformation.
In December, the new earth clothing city was empty. Cai Hao, the 6 floor merchant, sat in the stall for a day. From time to time, the nearby merchants came in to drink kungfu tea. Cai Hao's partner was facing the computer. He paid a promotional fee of 400 yuan for the WeChat shop which just registered soon and was not popular. He hoped to attract more fans, and their Taobao shop, "basically no one came."
Entered in November, mainly engaged in
Foreign trade order
The majority of merchants in the new earth clothing business have ushered in the off-season.
"Most of us do wool knitting, and some customers in the Middle East, Japan and Korea basically come back to the season. Now, no one has come to normal in the season."
Due to the different market positioning, the clothing wholesale market of Liuhua business circle is different in the same season, which is a normal phenomenon for many merchants.
"A lot of shops, one year is the peak season, a few months of orders, the peak season is done, the rent a year is small."
Cai Hao said.
According to the reporter's investigation, at present, the new floor has a higher floor rentals of thirty thousand or forty thousand yuan per month, a lower stalls, a rent of up to seventy thousand or eighty thousand yuan, and a more popular stall in the white horse wholesale market, with a rent of nearly 200 thousand yuan.
In Cai Hao's view, the rental cost of tens of millions of dollars a year is one of the larger costs of a physical store. He recognizes the advantages of e-commerce in terms of store rents and water and electricity costs, but he does not think e-commerce is urgent.
Cai Hao told reporters that the clothing wholesale market, "there are a lot of merchants and I are Chaoshan people, many years of tradition, each merchant has their own factories and warehouses, we open shop at the scene, are placed in the model, the customer site to see the goods, orders, we contact the rear production and delivery."
Cai Hao said, this way, both sides are more dependent on, "customers must go to the scene to see, how many needles, texture, raw materials, quality of the design of the clothes, the photos can not be seen through the Internet."
In this year's "2014 China professional market development annual meeting", Shao Jianming, President of Guangzhou professional market association, admitted that "three present" pactions saved a lot of labor and management costs, because all pactions were in the line of sight of operators, but the cost of "three present" pactions was also higher.
Reporters visited thirteen rows of new China Building and white horse clothing wholesale market, and the "three now" pactions still occupy the mainstream, and shopkeepers do not seem to buy much about e-commerce.
A Jun, a businessman in Baima clothing wholesale market, told reporters that
Domestic clothing sales
Business, some customers need ten pieces or even a few pieces. "It's all on the spot, on the spot, and on the spot. We've been doing business all the time."
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